Quantitative Methods · UC3M · November 2025
Bank branch profitability
What drives the ordinary margin across 129 branches after a merger
Reward the residual, not the size.
- Course
- Quantitative Methods for Management, Master in Management, UC3M
- Data
- 129 branches, 8 financial predictors, branch origin
- Model
- Log-log OLS, best-subsets selection
- Mark
- Distinction
01/The brief
Bank C has just absorbed two banks, A and B. Management wants to know what actually drives a branch's ordinary margin, whether the absorbed branches perform differently, and how to pick eight branch directors for a bonus without simply rewarding the biggest branches.
The data covers 129 branches: commissions, mortgages, loans to property developers, investment funds, SME loans, consumer loans, unpaid loans and deposits, plus the bank each branch came from.
02/The model in numbers
129
Branches in the sample
84.2%
Adjusted R² of the optimal model
5
Drivers kept, all significant at p < 0.003
2.03
Durbin-Watson: no residual autocorrelation
−33.4%
Margin of Bank A branches against Bank B, all else equal
+28.4%
Margin of Bank C branches against Bank B, all else equal
03/The five drivers
Elasticities from the optimal model: a 1% rise in each driver goes with this percentage change in the ordinary margin, holding the others constant.
- Commissions0.355
- SME loans0.165
- Deposits0.127
- Property-developer loans0.121
- Consumer loans0.118
ln(margin) = 0.259 + 0.355 ln(commissions) + 0.165 ln(SME) + 0.121 ln(developer) + 0.118 ln(consumer) + 0.127 ln(deposits)
04/Try the model
Change each driver and see what the fitted model predicts for a branch's ordinary margin. Commissions move it most: a 10% rise adds about 3.4%.
- 0%0%
β = 0.355
- 0%0%
β = 0.165
- 0%0%
β = 0.127
- 0%0%
β = 0.121
- 0%0%
β = 0.118
Predicted change in ordinary margin
0.0%
Uses the fitted elasticities. Changes compound: each driver contributes (1 + change)^β. A model prediction, not a forecast for any real branch.
05/What the analysis found
- 01
Logs first
The margin was heavily skewed (standardised skewness 7.02, kurtosis 8.94), and so were most predictors. A log transform of every continuous variable brought them close enough to normal for OLS, and turned the coefficients into elasticities.
- 02
Collinearity, handled
All eight predictors were significant on their own, but together they inflated each other's standard errors. A best-subsets search showed adjusted R² flattening after five variables; investment funds was dropped (p = 0.37), leaving a stable five-driver model.
- 03
Real estate: developers yes, mortgages unclear
Forcing both property variables in, as the division director asked, a 1% rise in developer loans goes with a 0.070% higher margin (p < 0.001). Mortgages turn insignificant (p = 0.52) because they move with developer loans, so their own effect cannot be isolated.
- 04
Investment funds add nothing
With the main drivers in the model, the investment-funds elasticity is 0.0066: economically and statistically zero.
- 05
Where a branch came from matters
Holding the portfolio constant, branches from Bank A earn a 33.4% lower margin than Bank B branches, and Bank C branches 28.4% more (p < 0.0001 for both).
06/Who gets the bonus
Ranking branches by raw margin rewards size and location, not management: a large branch in a wealthy area wins by default.
Instead, use the model to predict what each branch should earn given its portfolio, then rank by the residual, the gap between actual and predicted margin. The eight branches with the largest positive residuals beat their own circumstances. They get the bonus.
07/What I would do next
- 01Re-estimate on the central 90% of branches to check whether the stars are genuinely better or just a different population.
- 02Standardise every predictor before comparing effects.
- 03Fit Lasso and Ridge regressions, which handle collinearity by shrinking weaker coefficients instead of dropping them.
08/Team
Francisco Cordeiro Batista, Gonçalo Carinhas Marques, André Mourão D. Moreira, Maria Francisca Silva
My part: the statistical analysis, the model selection and the interpretation of the coefficients for management, co-written with the team.
10 pages · English
Academic coursework. Figures come from the case data, not from any employer.